Linking Policy

Thank you for your interest in linking to the Alliance for a Healthier Generation website. Our website provides information and resources for schools, caregivers, families, youth-serving organizations, and communities as part of Alliance for a Healthier Generation’s mission to promote healthy environments so that young people can achieve lifelong good health. Alliance for a Healthier Generation encourages websites to link to its websites. 

Linking TO Alliance for a Healthier Generation Websites 

Please refer to and use the following guidelines when setting up a link to Alliance for a Healthier Generation websites: 

  1. Alliance for a Healthier Generation does NOT endorse companies, products, or services, and strictly prohibits any suggestion of endorsement, recommendation, or superiority of one company, product or service over another company, product, or service. 

  1. Alliance for a Healthier Generation does not allow framing of its website. When setting up a link to the website, Alliance for a Healthier Generation’s site should open in a new Web browser window rather than displaying the pages in a frame of the linking site’s Web template, when frames are used in the site’s design. 

  1. Links directly to Alliance for a Healthier Generation’s websites should be text-only. You may not use Alliance for a Healthier Generation’s stylized logo as a link, as our logo cannot be shown on your site. 

  1. You may use this lead-in sentence with your text link to Alliance for a Healthier Generation’s website: 

    Alliance for a Healthier Generation works to ensure that all young people live healthier lives. Healthier Generation’s work, in total, has reached more than 31 million children and meaningfully improved the environments that support their physical, social, and emotional health. 

  2. Alliance for a Healthier Generation does not allow other Web sites to copy and reuse information or material(s) from its website. 

Exception: The exception to this rule is when a legal agreement is in place which directly specifies that a logo can be used on another party's website. The logo must be accompanied by a proclaimer that explains the nature of Alliance for a Healthier Generation 's relationship with the other party. However, the logo itself cannot be used as a link - the logo can be on the website but the link itself must be text only. 

In addition, the logo use must conform to our Branding Guidelines and any requirement set out in a written agreement. 

Linking FROM Alliance for a Healthier Generation Websites 

  1. When Alliance for a Healthier Generation’s websites include links to other sites, Alliance for a Healthier Generation does not assume any responsibility or liability for any communications or materials available at the sites to which it links, including responsibility or liability for their accuracy. No link on Alliance for a Healthier Generation’s website is a referral or endorsement of either the linked-to entity or any product or service. Such links are provided for convenience only. 

  1. Alliance for a Healthier Generation does not provide links from Alliance for a Healthier Generation’s website(s) to external sites except as specified by a pre-existing sponsorship agreement/contract, partnership, or other contractual business relationship. 

Linking to an external site - the "two click" rule 

Any link from Alliance for a Healthier Generation websites to an external website must abide by a two-click rule. This means that the first link goes to a page that explains the relationship between Alliance for a Healthier Generation and the other party. A link to the external website can be placed on this page, however, it must land on a general homepage, not a page that includes information about specific products or services. 

Alliance for a Healthier Generation reserves the right to add, modify and delete these Guidelines at any time at its sole discretion.