As one of the four key programs within the Alliance, the Kids’ Movement is a “by kids, for kids” movement to engage, educate, and activate all kids to make healthy behavior changes and become leaders and advocates for healthy eating and physical activity in their homes, schools, and communities.
A central component to the Kids’ Movement is the Go Healthy Challenge!, the goal of which is to make healthy lifestyles “cool” for kids. The Go Healthy Challenge! is successfully reaching kids through collaborations with national media, celebrity partners, and community-based organizations.
