Why are flavored milks permitted under these Guidelines?

Milk is one of the major sources of calcium in the diet. There is evidence that flavoring increases milk consumption and that some added calories from flavored milks can be incorporated into a healthy diet.  Additionally, some studies have shown that children do not prefer flavored milks with significantly more added sugars.  For these reasons, the Alliance School Beverage Guidelines allow for flavored milk with reasonable amounts of added sugars.  Flavored milk meeting these Guidelines can promote the consumption of important nutrients without adding too many calories from added sugar.