Promotional Pricing

Children are as price sensitive as any age group.  They are also less likely to spend their limited money to try something that they have not had before.  Taken in combination, these factors can present a formidable challenge to getting students to try new beverages that replace those that do not satisfy the Alliance School Beverage Guidelines.  In addition to taste tests and focus groups, another way you can overcome this reluctance is to try an introductory period with discounted prices for new beverages or new flavors.  If students perceive higher value, they will be more likely to give something new a try.  Speak with your bottler to determine if this flexibility to offer price discounts is possible.